Pushing the envelope – BBC Radio 1’s collab with PURE Jingles
BBC Radio 1 sets trends for radio brands all over the world. It has a reputation for breaking artists, hosts some of Brittains biggest DJs and is usually the first major station on the planet to dive into trendsetting music styles. And now that Radio 1 has turned to PURE Jingles to help them with their new IDs, the Dutch company is thrilled to be associated with the station.
Radio 1 gave PURE Jingles the challenge to come up with imaging that has a strong musical identity and, at the same time, can be placed over existing song intros to create flow.
PURE’s composers first worked on longer tracks in all different kinds of music styles. Those tracks were turned over to a separate producer who wouldn’t be afraid to ‘kill any darlings’ and chop some 40 second pieces of music into 5 second ones. In the later stages of production, the team went to town on EQ-ing, distorting, crunching, vocoding, editing (and lots of other -ings!) the station’s voiceovers.
So what does Radio 1 have to show for all the work? An intitial batch of 21 cuts that gets updated every 3 months, with plenty more production that tries to push the envelope!
/ About BBC Radio 1
BBC Radio 1 was established in 1967 as a direct response to the popular off-shore, pirate radio stations. It is currently the home of popular DJs like Chris Moyles, Scott Mills and Zane Lowe. www.bbc.co.uk/radio1
/ About PURE Jingles
PURE Jingles is specialized in creating jingles and branding for CHR and (Hot) AC stations that need an individual sound. Clients are stations such as BBC Radio 1 (UK), NRJ (France), bigFM (Germany), 3FM (Netherlands) and Studio Brussel (Belgium). www.purejingles.com