Pushing the envelope – BBC Radio 1’s collab with PURE Jingles

BBC Radio 1 sets trends for radio brands all over the world. It has a reputation for breaking artists, hosts some of Brittains biggest DJs and is usually the first major station on the planet to dive into trendsetting music styles. And now that Radio 1 has turned to PURE Jingles to help them with their new IDs, the Dutch company is thrilled to be associated with the station.

Radio 1 gave PURE Jingles the challenge to come up with imaging that has a strong musical identity and, at the same time, can be placed over existing song intros to create flow.

-Ings
PURE’s composers first worked on longer tracks in all different kinds of music styles. Those tracks were turned over to a separate producer who wouldn’t be afraid to ‘kill any darlings’ and chop some 40 second pieces of music into 5 second ones. In the later stages of production, the team went to town on EQ-ing, distorting, crunching, vocoding, editing (and lots of other -ings!) the station’s voiceovers.

21 Cuts
So what does Radio 1 have to show for all the work? An intitial batch of 21 cuts that gets updated every 3 months, with plenty more production that tries to push the envelope!

/ About BBC Radio 1
BBC Radio 1 was established in 1967 as a direct response to the popular off-shore, pirate radio stations. It is currently the home of popular DJs like Chris Moyles, Scott Mills and Zane Lowe. www.bbc.co.uk/radio1

/ About PURE Jingles
PURE Jingles is specialized in creating jingles and branding for CHR and (Hot) AC stations that need an individual sound. Clients are stations such as BBC Radio 1 (UK), NRJ (France), bigFM (Germany), 3FM (Netherlands) and Studio Brussel (Belgium). www.purejingles.com