RTE 2fm gets new sound from ReelWorld

Ireland’s 2fm has already undergone some major programming changes this year and now they have a new on air sound courtesy of the team at ReelWorld Europe.

The jingle package is made up of branded musical themes and ID’s and swaps out sung vocals for a new sonic logo built around the station voice over. The contemporary instrumentation provides a platform for the personalities to shine.

Head of 2fm Dan Healy said : “We’ve made a lot of changes to update listener’s perceptions of 2fm and better engage our target audience. The on air branding is a crucial part of that process and the team at ReelWorld have delivered a contemporary sound that matches our audience aspirations.”

Recent changes at the station include Westlife singer Nicky Byrne taking over daytimes as well as a string of new specialist shows.

Lisa Dignam is the Creative Audio Production Co-ordinator at RTE: “The jingles are already getting a great reaction – it was what we needed to make the station sound stand out.”

As well as custom news and utility beds, the jingles are based on the musical themes of ReelWorld’s new 103.5 KTU package, which the company have just finished for the iconic New York radio station.

Anthony Gay, ReelWorld’s European MD, said: “Some people in the industry have talked about jingles being dead. Let me clarify that they’re alive and well. Like everything in life jingles have evolved in new directions and what we’ve created for 2fm is a great example of strong sonic branding.”

RTE 2fm reaches over 800,000 listeners in Ireland every week.

Anthony Gay added: “2fm is a huge station with a lot of heritage and we’re proud to be part of their journey.”

To discuss how ReelWorld could help evolve your station sound contact anthony.gay@reelworld.com or meet the team at the Radio Days Europe conference in Dublin between March 23rd and 25th where ReelWorld are an event partner.

You can hear a taster of the new station sound here and follow ReelWorld Europe on Twitter @reelworldeurope

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