Radio Yorkshire launches with ReelWorld

The UK’s newest digital radio station, Radio Yorkshire, is now on air with a new jingle package from ReelWorld Europe. The Leeds based “full service” station is focusing on sport, music and regional news for the region.

Rick Houghton, Director of Broadcasting at Radio Yorkshire said: “I am a strong believer in sung jingles, the sort you hum long after you hear them. I have also been a keen follower of ReelWorld for many years so I was thrilled to get the chance to work with Ant and the team at MediaCityUK. From initial call to the end result, with lots of custom tweaks and feedback along the way, these guys just get it! They know how to help shape a brand through the strongest of sonic logos and the clearest of vocals. I hope Radio Yorkshire will be known for many great things – and the jingle package will be up there towards the top of the list!”

As well as broadcasting on DAB and online, the station also has its own dedicated TV studio and much of programming is already been streamed in vision.

Radio Yorkshire’s jingle package consists of themes from ReelWorld Europe’s Radio Norge and Radio Veronica packages along with custom news and sports beds complete with the Radio Yorkshire sonic logo.

ReelWorld Europe’s Managing Director Anthony Gay: “As a proud Yorkshireman myself it was a privilege to work with Rick and the team on the new package and I wish them all the best with their endeavours.”

You can hear a demo of the jingles here and follow the latest updates from ReelWorld Europe on Twitter through @reelworldeurope

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