Brandy Jingles fit Metropolys perfectly
The French station Metropolys is kicking off Autumn with a complete new sound – a mix of custom-made production and customised tracks, produced by Brandy. Metropolys serves the Lille metropolitan area in northern France. The station reaches more than 100,000 listeners in the Nord-Pas-de-Calais-Picardie region. Metropolys exclusively plays danceable hits from the 80s, 90s, 00s and today.
Bertrand Devetter, Programme Director said, “After five years our collaboration is still going crescendo: listening together, deliberating, setting a new course functionally and artistically The result is top notch, because they care about what we want and the great attention to detail. Brandy just breathes musicality. Tom and his team truly know how to give a production added value. The result creates flow in the onair transitions – and it brings freshness, real dynamism, a styling that fits our format perfectly!”
Brandy has been Metropolys’ imaging partner since 2008. They new package has a unique international vocal sound, based on top English female voices.
Tom van der Biest, creative director at Brandy: “Working with Bertrand is always a pleasure. Now the challenge for Metropolys was to let the station sound evolve so it sounded new and fresh. So we’ve refined the musical direction and selected a world class vocal cast. That boutique approach is something we take great pride in because it makes the imaging sound unique and tailor made.”