YOU MAKE US Q, from Brandy
Brussels based consultancy and production agency, Brandy continue to work to one of the sexiest radio brands in Western Europe
Qmusic kicked off 2016 in Belgium and the Netherlands with a first addition to its brand-new jingle package. Last autumn, the stations chose a new logo, baseline and unique jingle sound. Five more cuts have now been added to that package. In terms of both structure and sound, this imaging feels very innovative. The jingles highlight the fact that Hot AC/CHR styling can also be very musical.
Qmusic has made its imaging a strategic tool: the jingles serve to make the station stand out. At a time when more and more CHR stations are choosing imaging that is carried by impactful sound effects and highly processed voiceovers, Qmusic is unabashedly musical.
A distinctive instrumental logo, followed by a mix of subtle singing, voiceover and very strong musical forms of definite structure, give the station a clearly recognisable face − and the jingles create a great flow on the air.