Hits Radio launch new Wisebuddah sound

Bauer Media’s newest national radio station Hits Radio has launched a custom jingle package produced by Wisebuddah. Based in Manchester and broadcasting across the UK on DAB, Hits Radio launched the new CHR sound this week.

Phil Tozer, General Manager of Wisebuddah Jingles said: “We have worked alongside the Bauer group for several years and we’re honoured to continue playing a part in branding such an exciting, vibrant radio group. The new package for Hits Radio features singers never heard before on UK radio as well as a brand new set of Custom IDs, which gives the station a unique sound in a competitive, national market.”

Chris Ward, Group Production Director of the Hits Radio Network said: “The brief for Wisebuddah was simple, to help us create a fun, upbeat, exciting new sound for our new national radio station. And the team at Wisebuddah didn’t disappoint. What they’ve created is big, fun and full of energy. In short we love it!”