VRT Radio 1 partners with Audio Brothers
De Lage Landen Lijst, a radio show where four radio stations are looking for the very best Dutch songs, together with their listeners in the Netherlands and Flanders.
Alain Ryckman – Coordinator VRT Radiospotcel – wanted to create a unique identity around De Lage Landenlijst to replace the existing network imaging of the participating stations.
For the imaging, VRT Radio 1 worked very closely with music studio Audio Brothers from Amsterdam. They were commissioned to produce a song that had to be recognizable, positive and musical, suitable for both the Dutch regional broadcasters and VRT Radio 1.
Ben Venesoen – Station Imager VRT Radio 1: “We really liked Audio Brothers composition. It is positive, funky and danceable. I heared a lot of possibilities. It is a song that can appeal to a wide audience and that is even more important for De Lage Landenlijst than it would otherwise be.”