Studios Peak Sees Rouge
Montreal – December 3rd, 2008 – Studios Peak has unveiled the branding image and sound signature of new Swiss television station Rouge TV.
Studios Peak’s creative team provided the artistic direction, writing and production for the TV station’s jingles, which bring the station’s image into focus.
Having designed the sound imaging of numerous radio stations in Canada and abroad, Studios Peak has built an expertise in expressing a brand’s image through sound. The company is now fusing this with imagery to offer its services to TV stations.
“The power of a distinctive sound coupled with distinctive imagery helps a brand create a major impact in their market, and contributes to generating a significant and valuable affinity with its audience,” says Jean-Sébastien Esposito, Vice-President, Business Development at Studios Peak.
Peak assigned 3D graphic artists Daniel Beaudry and Pascal Clément to the Rouge TV project. In their 3D animations, people dance to music with a dynamic, edgy and definitely young sound, reflecting Rouge TV’s target audience.
“Studios Peak met our expectations perfectly and knew how to express the spirit of the channel in jingles, bumpers and show credits. We were won over by the perfect marriage of their musical and visual expertise. Most companies specialize in one or other of these areas, but rarely both. Studios Peak understood our positioning very well and created images and sound that resonate with our target audience,” says Patrick Matthey, who is in charge of Rouge TV and the Rouge FM television business.
Developing this unique expertise in both sound and imagery is one more way that Studios Peak sets itself apart, expanding on its wide range of professional services to answer all its clients’ needs.
Listen to the demo for the Rouge FM jingles below, and listen to other Studios Peak packages here