Beat 102-103 launch new ReelWorld jingles

With just shy of 102 days to go before Beat 102-103’s 10th birthday on July 1st, the station has launched a brand new station sound to commence the celebrations with the help of ReelWorld’s Triple Kiss 2013 jingle package. The package

Beat’s Head of Station Sound, Niall Power, says “It’s a big year for Beat and what better way to launch the countdown to our milestone birthday than with a fresh sound on-air. Our brand new imaging package created by ReelWorld Productions plus our new station voices, Dave Davin & Yvonne Ussher, demonstrate our commitment to bringing a constantly evolving and on-trend sound to the young adults of the South East.”

The key component of the new station sound are the jingles from ReelWorld. The company’s European Managing Director, Anthony Gay, says “We love a good party and when the team at Beat said they were looking for a new sound to help celebrate their birthday we were all over it. We’ve had a lot of fun creating exactly the right sound for the guys at Beat and I can’t wait to hear it on air. Everything from the sonic logo to the structure of the cuts has been tailored to the needs of the station and we’re proud to be playing a part in such an important year.”

Gabrielle Cummins, CEO and Programme Controller of Beat 102-103, says: “We’re really excited about launching this new imaging package for the station today. We have worked with ReelWorld on a number of projects over the last ten years and have always been impressed with their results so we’re delighted to be teaming up with them again on such an important element as our overall station sound. ReelWorld understands the brand and what we’re about in terms of always wanting to be attractive and relevant to our 15-34 target demographic. I think today’s new sounds coupled with lots of exciting activities planned for the station over the coming months will ensure everyone knows Beat 102-103 is celebrating a major milestone and is focused on plans to bring more great radio to the five counties of the South East for at least another decade.”

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