KQ103 Florida – ‘Different, Daring, Dynamic’
PURE Jingles is proud to present the new sound of KQ103! The Florida station has found its fresh on-air sound in Holland.
WHKQ (better known as KQ103) plays contemporary Spanish and English hit music for the growing Hispanic bi-lingual audience in The Sunshine State’s city of Orlando, and was looking for a package that would capture ‘the heat of the format’.
“In KQ103, our imaging is serious business”, Creative Services Director Ricky Correa explains. “We wanted to explore a different, daring, and dynamic sound; very much like our station.” The KQ team made a personal choice in the PURE JingleBox, a top selection from over 500 logo-customizable jingle themes, which can be re-sung in basically any language.
Correa is happy with the first collaboration, and says: “We love the quality, the diction, the creativity, the arrangements, the singers… in fact, everything! The most important thing is that we have found a new jingle company that really works for us!”