98FM launch 2016 with Wise Buddah Jingles
Dublin’s 98FM has fused the sound of their station by launching a brand new jingle package produced by Wise Buddah in London, complete with a new 5-note sonic identity.
Featuring 11 re-sing IDs and a fresh new Top Of Hour, the jingles were originally produced for Holland’s Radio 538. 98FM also commissioned a host of Custom Beds to compliment the package.
Phil Tozer, Production Manager, Wise Buddah Jingles: “Pat, Michael and the Team came to us in Autumn with the aim of refreshing their sound for the New Year. They cherry picked their favourite cuts from our Radio 538 packages, and we got straight to work on the re-versioning. Pat joined us for the vocal session, and I think that the result is a really creative and current package which sounds absolutely huge on air!”
Pat Gill, Head of Imaging and Production at 98FM added “We have created a brand new sound for 98FM with a sonic logo which cuts through on every show. The jingles are packed with energy and keep 98FM at the heart of everything. Working with Mark, Phil and Ben at Wise Buddah was a pleasure, they nailed our brief and delivered a top quality package. It’s a very exciting time for 98FM and this new sound will work perfectly alongside our events and plans for 2016.”