Radio Regenbogen launch new Wise Buddah Jingles
Radio Regenbogen in Germany has returned to Wise Buddah for a host of Custom ID updates. The new package retains the heritage 7-note sonic logo and it was written to fit seamlessly alongside the current package, which was produced by Wise Buddah in 2014.
The brief from Martin and the Team to Wise Buddah was clear: they needed a host of Custom cuts which will have their listeners humming the logo all day long – even after they’ve switched off their radios. Phil Tozer, Production Manager, Wise Buddah said: We’ve created something that does that – a package which we hope subliminally etches the logo into the minds of their listeners, whilst sitting perfectly next to the current package.”
Martin Haferkorn, Programme Director, Radio Regenbogen added: “For us it was important to combine a certain warmth and current sound perfect. The Wise Buddah-package also supports the program flow, creates a good mood and celebrate the sound logo. Very well done, delivered on time.”
Wise Buddah has recently finished working with 98FM in Ireland, who launched their new jingle package earlier this month, as well as Antenne Bayern (Germany), KGOR (USA) and Eagle Radio (UK).